Naming and brand identity for a 100,000 sq ft development on the site of Brooklands racetrack. The concept behind Velocity was derived from the pioneering ‘spirit of Brooklands’, the world’s first purpose-built motorsport racetrack. Using imagery evocative of the golden age of British engineering, the campaign draws similarities between the site’s heritage and the development’s unique qualities and business advantages. The logo references classic British car and aviation insignia. The project encompassed all aspects of a pre- and post- completion campaign.
The work Blast have produced for Velocity is stunning, completely different to anything else in the market. The campaign genuinely sets Velocity apart from the competition and really communicates the development’s ground breaking, high quality design.
Edward Smith, Partner, Strutt & Parker LLP
