Tate St Ives Visitor Campaign

Inspiring art and breathtaking scenery meet at Tate St Ives. Perched above Porthmeor Beach with views across the Atlantic Ocean, the gallery showcases some of the best-loved British artworks of the 20th century.

Freshly transformed and with twice its former gallery space, the new Tate St Ives required a campaign which would promote it’s unique proposition; ‘inspiring art in a spectacular location’ to the tourist market. The creative needed broad appeal, communicating the key message simply and quickly – as many of the advertising formats are seen in passing by rail and road. Our bold solution is both direct and playful, with the confidence of an internationally renowned gallery.