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Branding that accelerates sustainable fashion

TURBO needed a brand that could make emerging fashion technologies tangible without hype. We created a living, evolving identity system that reflects constant experimentation and collaboration. Built with motion, variable typography and generative tools, the brand adapts as new ideas and partners emerge, positioning TURBO as a credible platform for connecting technologies and accelerating sustainable fashion.

Brand Strategy & Identity / Campaigns & Social / Digital & Websites / Film & Animation

TURBO is a kinetic identity built around an animating logo and variable type system. For our client to be able to use this in day to day communication, we created a generative type tool. Built using TURBO’s variable typeface it uses a series of intuitive sliders and a curated Turbo colour palette, users can stretch, compress and randomise letterforms to generate unique compositions in real time.

Bringing together emerging technologies in fashion sustainability, we developed the TURBO Portal – an interactive platform designed to explore innovation across the industry. Users can discover, filter and navigate a growing archive of tools, materials and systems shaping the future of fashion sustainability.