Good Idea Two
18.11.2012
Our ‘It Feels Good’ campaign for Arjowiggins Graphic has been featured in Hightone Publishing’s ‘Good Idea Two’, a book celebrating small projects with big ideas.
For this campaign, rather than simply relaying benefits and facts, we turned up the good vibes with a series of truisms about choosing recycled paper. We made our positive messages shareable through social media, posters and badges with which people could ‘show their colours’. Ultimately we wanted to motivate as many people as possible to use recycled paper – because ‘it feels good to do the right thing’.