UGG: Feel Good
23.10.2020
UGG want us to ‘Feel Good’ about buying their boots, shoes, trainers – and even their slippers. They also want us to feel good about the way they treat their people and the planet.
Working with sustainability specialists Eco-Age and the UGG team in California, we helped launch their strategy to the world by creating a dedicated website which went live on ‘World Values Day’. Focused around three key pillars, Environment, Community and Innovation, the new site gives context to the brand’s ambitious long-term sustainability goals, projects and global partnerships.
Working with the ‘Feel Good’ brand idea we created a way to visually represent the strategy and communicate it to business and consumers in an engaging way. Our concept was centered around juxtaposing UGG materials and processes with images which represented the ‘Good’ they were doing in the three core areas. So next time you pull on your sheepskin-lined footwear you can ‘Feel Good’ on the inside and the outside.
