A new identity to support the relaunch of Croydon School of Art, inspired by the School’s impressive artistic heritage; the School counts Malcolm McLaren and Jamie Reid among its alumni, whilst past tutors have included Derek Boshier and Bridget Riley.
The tear concept reflects the creative process and acts as a flexible device with which to combine and reveal layers of colour, pattern and imagery. It allowed us to draw together the aesthetics of the School’s Op Art and Punk background, and set them against contemporary imagery of college life. The identity extends across stationery, print, signage and web design.
Client
Croydon School of Art
